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How Digital Media Predicted Election 2015

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Using Cision Social Edition we monitored the conversation on Twitter and Instagram around four of the major national parties—Liberal, Conservative, New Democratic Party and the Green Party—as well as their leaders Justin Trudeau, Stephen Harper, Thomas Mulcair and Elizabeth May, respectively. In our measurement between October 15 and October 17, we found that our share of voice for the four national parties aligned within two and five percentage points of the actual result.

The post How Digital Media Predicted Election 2015 appeared first on Cision.


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